Seven Common Content Types To Gain More Engagement
It is essential to have high-quality material, but how you present it is equally crucial.
Some pieces of content consistently provide a greater return on investment and more engagement than others. In Tempe, digital marketing can be a good strategy to gain audience engagement.
You are not restricted in the material you may develop, but if you are stuck during your next brainstorming session, consider one or more of the following.
1. Relevant Content
Authority content focuses on establishing your (or your brand’s) credibility in a certain area. This kind of credibility is frequently referred to as topical authority or the impression that you know what you are talking about.
Use well-researched, authoritative material to increase traffic, pageviews, engagement, and backlinks. Google searches for it explicitly, making it one of the finest strategies to enhance your SERPs.
2. Ebooks
As of August 2019, ebooks accounted for 18% of worldwide book sales. Statista estimates the overall ebook market to be worth $15 to $18 billion, and its growth is anticipated to continue.
Yet, when we consider marketing material, they are seldom at the top of our list. Ebooks do not get nearly enough consideration.
Ebooks are cool because they are simpler to manufacture than traditional print books. And with a targeted Tempe digital marketing plan, reaching a larger audience becomes simpler and easier.
3. Outstanding Opinion Writing
Everyone has an opinion, as the popular saying goes. As a market leader, yours may be more potent than you realize.
Some big ideas have facilitated the dissemination of ideas by thought leaders. In addition, posting there allows you to capitalize on the domain’s prestige, bringing your thoughts to the attention of a big audience.
It is also a simple, high-quality backlink for your blog.
Consider writing an opinion article if you have a unique viewpoint on a subject or current event. It is a guaranteed approach to establishing your reputation.
4. How-To Material
Tutorials and how-to information remain the most prevalent kind of content available. Why? How-to material is an excellent method to motivate your readers to increase their involvement with your company.
They are independently addressing an issue or satisfying demand with your assistance.
The best part is that how-to information is format-neutral. You may make films, blogs, and infographics, among other things.
5. Original Works of Research
What is more valuable than authoritative, well-researched content? Much of today’s material is based on older works. This stuff is sometimes fashioned after other content. Occasionally, though, it involves original research. Original research may take on a variety of forms:
- Investigative journalism.
- Whitepapers.
- Case studies.
- Experiments.
- Interviews.
6. Trending Content
Every content marketer’s ambition is for their material to become viral, but how to make content go viral is a mystery to many.
In social media videos, where only approximately 1% of videos acquire this desired status, virality first appeared. Today, however, every piece of material has the potential to become viral.
7. Videos
Regarding viral videos, this media continues to dominate in the twenty-first century. It is the most common type of material available.
The benefits of video material are well-known, but it is worthwhile to reiterate them here. Video is fantastic because:
- It leverages visual and auditory content.
- It strengthens text or static material.
- Provides SEO help through transcripts.
- It is uploadable and shareable on other platforms.
- Encourages participation in the form of content or shares.
Conclusion
Content takes various forms today to catch eyes and earn conversions; it is not simply blogging posts and infographics. Make sure you have a road map before entering the exciting world of content development! You should learn website design in Phoenix, Arizona, to create a good design website for the users. That would be your content strategy, explaining why you do what you do.